12th Jul 2015
What Makes a Good Business Card?
One of the most important and cost-effective marketing tools for any business is a well designed business card. In many cases, your business card is the first encounter a potential customer has with you and your business. It is your first impression. You want to make sure that your business card presents a professional image people will remember. A powerful and well-designed business card can effectively promote your business.
Every time you meet someone new and hand them your business card, you are increasing your chance of getting new clients and customers. It tells people about your business, gives them a way to contact you, creates a memorable effect and allows people to pass on your card to others – that’s free marketing for you.
So, what makes a good business card?
First and foremost, your card must clearly show your contact details. When you leave a conversation and the other person has your business card, your identity is that piece of paper. You want to make sure that they can connect with you in the future. Even if your card is poorly designed, it must allow people to contact you.
Make sure that your business card reflects your brand and image. When someone looks at your business card, they should be able to tell immediately what your business is all about. Your business card should contain your logo and unique selling proposition. This means a standard template or cookie-cutter business card design won’t do. You will need an original, professionally designed card to help you stand out.
Always have business cards handy and give them to everyone you meet. Keep them in your pocket, wallet, car, and desk. You never know when you might run into a potential client.
Don’t be afraid to write on it. Never underestimate the power of writing a secondary email, your cell phone number, or a relevant note on your business card. Adding custom information to personalize your business card for someone will encourage them to take greater care not to lose it.
Business cards have too much power to be slapped together without care. A business card can make or break a client’s first impression of your company. So take the time to think about what goes on your business card.
Article also seen in the Inland Empire Daily Bulletin and the San Bernardino Sun.