So What is Marketing?

Author: leriksen

So What is Marketing?

Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. The purpose of marketing is to create and keep customers.

Good marketing calls for performing a lot of small tasks thoroughly and intelligently. Great marketing requires that the tasks be done well, that you have good products and services, and know your customers and prospects better than your competitors do.

The steps or activities of marketing are essential to business and include:

•  Business Development
•  Brand Development
•  Company Identity
•  Product/Service Development
•  Market Research
•  Competitor Analysis
•  Pricing Strategy
•  Distribution
•  Promotion
•  Customer Service

You can see how broad and how heavily marketing impacts your business. The best place to start with marketing is at the beginning.

Whatever you do, don’t fall into the trap of looking at marketing as a luxury or the kind of cost that you can cut at the first sign of a sales slump. Marketing is an investment in your future business. If you want to increase your sales and profits and market share, increase and improve your marketing efforts.

Position and Plan

1. What business are you in?
2. What do you sell?
3. Who are your target markets?
4. What are your marketing goals for next year? Your sales and profit goals?
5. What is your marketing budget?

Create an Identity

1. Unique Selling Proposition

Spread the Word

•  Web Marketing
•  Public Relations
•  Trade Show Marketing
•  Seminar Marketing
•  Direct Marketing
•  Advertising

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