05th Apr 2015
Internet Marketing is the Best Bang for your Marketing Bucks
In today’s economic climate the reflex is to cut back on all spending, but marketing is vital to small business survival/growth. So what is the most efficient use of a small business owner’s marketing dollars?
The number one, most important marketing tool for any business is a well designed business card. Secondly, Internet marketing is one of the best bangs for your marketing bucks.
Now-a-days every business must have a website. If you have a business, there’s no question that you should definitely, absolutely have a website. At the very least, you need to have a presence on the web so that customers, business partners, potential employees, and others can quickly and easily find out more about your business and the products and services you have to offer. The advantages of a website are many. With a website you can update or change your products and services easily and at a very low cost compared to printed materials. You are instantly able to reach a global customer base. Your website doesn’t sleep, even if you do. It is available all the time for everyone. It takes orders, promotes itself and gathers your clients’ inquiries 24 hours a day, 7 days a week and 365days a year. If you don’t have a website, you are losing business to other companies that do.
That said, it’s not enough to just have a website. You want to make sure that your website is working for you. First of all it must be a professional looking site. Your website may be the only chance you have at making a good first impression. A well-designed site is customized to reflect your business and is built so that it is easy for customers to navigate quickly to the information they are looking for. Secondly, content is king. It is important to use high quality, well organized content to communicate your messages clearly and effectively. This helps to build credibility, to entice readers to read more, and it also increases search engine rankings and traffic. Third, it is important that your website be search engine optimized and is listed in the local online business directories.
Internet marketing is a great way to get the word out there about your product or service in a cost-effective, efficient way.
Article also seen in the Inland Empire Daily Bulletin and the San Bernardino Sun.