Category: Branding

Social Media Marketing for Small Businesses

Social Media Marketing for Small Businesses Social media is a term that is used to describe interactive communities on the web. There are a whole lot of different social media websites. Some of the more popular are: Facebook, LinkedIn, Twitter, YouTube, Flickr, and Blogs. Social media marketing can help...

Read more
leriksen / 0 / 11th Sep 2015
Should You Update Your Logo?

Should You Update Your Logo? Your business identity is the sum of all its tangible and intangible characteristics, the name, symbol, beliefs, values, products, services, interests, culture and philosophy that make it unique. Properly managed and executed, your business identity can be your most powerful and reliable marketing tool....

Read more
leriksen / 0 / 17th Aug 2015
What Makes a Good Business Card?

What Makes a Good Business Card? One of the most important and cost-effective marketing tools for any business is a well designed business card. In many cases, your business card is the first encounter a potential customer has with you and your business. It is your first impression. You...

Read more
leriksen / 0 / 12th Jul 2015
What is an Elevator Pitch?

What is an Elevator Pitch? An elevator pitch is something that every business should have. It is one of the first things that I ask for when I am interviewing a new client to help me learn more about their business. An elevator pitch is a carefully written, well-practiced,...

Read more
leriksen / 0 / 09th Jun 2015
Local Website Optimization

Local Website Optimization In my previous article, I mentioned the benefits of having a website for your small business. Most small businesses are locally based-owned and operated. The Internet is an effective and cost-efficient way to drive customers to your local business and the tool that makes it work...

Read more
leriksen / 0 / 18th May 2015
Internet Marketing is the Best Bang for your Marketing Bucks

Internet Marketing is the Best Bang for your Marketing Bucks In today’s economic climate the reflex is to cut back on all spending, but marketing is vital to small business survival/growth. So what is the most efficient use of a small business owner’s marketing dollars? The number one, most...

Read more
leriksen / 0 / 05th Apr 2015
Unique Selling Proposition

Unique Selling Proposition What sets your products and services apart from the rest? Is it quality? Price? Convenience? Style? Professionalism? Your aim is to develop an image or perception that you offer something special. You need to differentiate yourself from your competition. To be different is to be not...

Read more
leriksen / 0 / 15th Mar 2015
So What is Marketing?

So What is Marketing? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. The purpose of marketing is to create and keep customers. Good marketing calls for performing a lot of small tasks thoroughly and intelligently. Great marketing requires...

Read more
leriksen / 0 / 07th Feb 2015
Marketing a Small Business: Step 1

The most crucial step in marketing is taking ACTION If your marketing campaign never starts, it is guaranteed to fail Even the greatest idea won’t attract a single customer if it isn’t acted upon Make ACTION your number one priority and you will grow your business

Read more
leriksen / 0 / 11th Jan 2015